371K
Virtual try-ons
PLAYER-GENERATED CONTENT /// DISTRIBUTION-FIRST /// YOUR PLAYERS ARE YOUR MEDIA TEAM /// THE NEXT GENERATION DOESN'T WATCH — THEY PLAY ///
Case Studies — Player-Generated Content
The
receipts.
Results are the only real window into what PLAY3 can do. Here's what happened when global brands activated with us.
Case 01 /// Fashion — Global Apparel
Fashion — Global Apparel
Players didn't watch the campaign. They ran it.
A global luxury apparel brand wanted a proof of concept to test whether gaming would be a strategic go-to-market investment. A pilot returned data from a new market — revealing style preferences, brand affinity, and player behavior. New fans were also created. The brand came back for a second campaign.
334K
Monthly active users
36.1%
Audience in core retail market
416K+
Game visits uplift
945
Purchase-intent signals
21.5%
First-time brand discovery
160+
Countries reached
34.2K
Community growth
Purchase intent
Players weren't aware of this brand before — and now say they'll look for it in real life.
Conversion signal
Where can players get this jacket? — a question asked again and again.
Product sentiment
Pink denim mini bag — a runaway favorite.
