/* ═══════════════════════════════════════════════════════════
   PLAY3 — Player-Generated Content · shared site styles
   Direction B "Pressroom": ink on paper, Seeker display, lime.
   ═══════════════════════════════════════════════════════════ */

@font-face { font-family: "Seeker"; src: url("fonts/seeker-regular.otf") format("opentype"); font-weight: 400; }
@font-face { font-family: "Seeker"; src: url("fonts/seeker-medium.otf") format("opentype"); font-weight: 500; }
@font-face { font-family: "Seeker"; src: url("fonts/seeker-bold.otf") format("opentype"); font-weight: 700; }
@font-face { font-family: "Seeker"; src: url("fonts/seeker-extrabold.otf") format("opentype"); font-weight: 800; }

:root {
  --paper: #F4F1E8;
  --paper-2: #EBE7DA;
  --ink: #101010;
  --ink-60: rgba(16,16,16,0.6);
  --ink-25: rgba(16,16,16,0.25);
  --acc: #ADFF00;
  --display: "Seeker", "Archivo", sans-serif;
  --body: "Archivo", Helvetica, sans-serif;
  --mono: "Roboto Mono", ui-monospace, monospace;
}

* { box-sizing: border-box; }
html, body {
  margin: 0; padding: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
a:hover { color: inherit; }
button { font-family: inherit; cursor: pointer; }

.shell { max-width: 1440px; margin: 0 auto; background: var(--paper); }

/* ─── Type utilities ─── */
.kicker {
  font: 500 13px var(--mono);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  display: flex; gap: 12px; align-items: center;
}
.kicker::before { content: ""; width: 40px; height: 3px; background: var(--acc); outline: 1px solid var(--ink); flex-shrink: 0; }
.kicker.bare::before { content: none; }

.display-xl { font: 800 clamp(72px, 9vw, 128px)/0.9 var(--display); text-transform: uppercase; letter-spacing: -0.01em; margin: 0; }
.display-lg { font: 800 62px/1.02 var(--display); text-transform: uppercase; margin: 0; }
.display-md { font: 800 44px/1.05 var(--display); text-transform: uppercase; margin: 0; }
.display-sm { font: 800 28px/1.1 var(--display); text-transform: uppercase; margin: 0; }

.outline-txt { color: transparent; -webkit-text-stroke: 2.5px var(--ink); }
.hl { background: var(--acc); padding: 0 12px; display: inline-block; }
.strike { text-decoration: line-through; text-decoration-thickness: 5px; text-decoration-color: var(--acc); color: rgba(16,16,16,0.45); }

.lede { font-size: 19px; line-height: 1.55; max-width: 580px; margin: 0; }
.mono-lbl { font: 500 12px var(--mono); letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-60); }

/* ─── Ticker ─── */
.ticker { background: var(--ink); color: var(--paper); overflow: hidden; height: 40px; display: flex; align-items: center; }
.ticker .in {
  white-space: nowrap;
  font: 500 12px/1 var(--mono);
  letter-spacing: 0.12em;
  display: inline-block;
  animation: tickerScroll 40s linear infinite;
}
.ticker .in b { color: var(--acc); font-weight: 500; }
@keyframes tickerScroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* ─── Nav ─── */
.nav {
  display: flex; align-items: center; justify-content: space-between;
  padding: 20px 48px;
  border-bottom: 2px solid var(--ink);
  position: relative;
  z-index: 50;
  background: var(--paper);
}
.nav .logo-chip { display: inline-block; }
.nav .logo-chip img { height: 28px; }
.nav .links { display: flex; gap: 4px; font: 600 13px var(--body); text-transform: uppercase; letter-spacing: 0.06em; align-items: center; }
.nav .links > a, .nav .links .drop > a { padding: 8px 12px; display: inline-block; }
.nav .links > a:hover, .nav .links .drop > a:hover { background: var(--acc); }
.nav .links a.active { box-shadow: inset 0 -3px 0 var(--acc); }
.nav .drop { position: relative; }
.nav .drop .menu {
  display: none;
  position: absolute; top: 100%; left: 0;
  background: var(--paper);
  border: 2px solid var(--ink);
  min-width: 240px;
  z-index: 60;
}
.nav .drop:hover .menu { display: block; }
.nav .drop .menu a { display: block; padding: 12px 16px; border-bottom: 1px solid var(--ink-25); }
.nav .drop .menu a:last-child { border-bottom: none; }
.nav .drop .menu a:hover { background: var(--acc); }

.btn {
  display: inline-flex; align-items: center; gap: 10px;
  background: var(--ink); color: var(--paper);
  font: 700 13px var(--body);
  text-transform: uppercase; letter-spacing: 0.08em;
  padding: 15px 28px;
  border: 2px solid var(--ink);
  border-radius: 999px;
  transition: background .15s, color .15s;
}
.btn:hover { background: var(--acc); color: var(--ink); }
.btn.btn-acc { color: var(--acc); }
.btn.btn-acc:hover { background: var(--acc); color: var(--ink); }
.btn.btn-ghost { background: transparent; color: var(--ink); }
.btn.btn-ghost:hover { background: var(--ink); color: var(--paper); }

/* ─── Hero ─── */
.hero { padding: 88px 48px 72px; position: relative; }
.hero .kicker { margin-bottom: 32px; }
.hero h1 { margin-bottom: 40px; }
.hero .row { display: flex; justify-content: space-between; align-items: flex-end; gap: 48px; flex-wrap: wrap; }
.hero .cta-set { display: flex; gap: 14px; }

/* ─── Logo bar ─── */
.logobar { background: var(--acc); display: flex; align-items: center; overflow: hidden; }
.logobar .track { display: flex; align-items: center; width: max-content; animation: tickerScroll 30s linear infinite; }
.logobar .logo { flex: 0 0 216px; display: flex; align-items: center; justify-content: center; height: 104px; }
.logobar img { max-width: 116px; max-height: 40px; object-fit: contain; }
.logobar .to-black img { filter: brightness(0); }

/* ─── Section scaffolding ─── */
.sect { border-bottom: 2px solid var(--ink); padding: 110px 48px; }
.sect.tight { padding: 72px 48px; }
.sect.no-border { border-bottom: none; }
.sect-head { display: grid; grid-template-columns: 260px 1fr; gap: 48px; align-items: start; }
.sect-head .side { font: 500 13px var(--mono); letter-spacing: 0.14em; text-transform: uppercase; }
.sect-head .side .no { display: inline-block; background: var(--acc); padding: 4px 10px; margin-top: 8px; }

/* ─── Antithesis / thesis block ─── */
.anti h2 { max-width: 980px; }

/* ─── Black band (mono strip) ─── */
.band { background: var(--ink); color: var(--paper); padding: 16px 48px; display: flex; justify-content: space-between; font: 500 12px var(--mono); letter-spacing: 0.12em; text-transform: uppercase; }
.band b { color: var(--acc); font-weight: 500; }

/* ─── Counters ─── */
.counters { display: grid; grid-template-columns: repeat(4, 1fr); border-bottom: 2px solid var(--ink); }
.counters .cell { padding: 44px 40px; border-right: 1px solid var(--ink-25); }
.counters .cell:last-child { border-right: none; }
.counters .num { font: 800 64px/1 var(--display); letter-spacing: -0.01em; }
.counters .lbl { font: 500 12px var(--mono); letter-spacing: 0.08em; text-transform: uppercase; margin-top: 14px; line-height: 1.5; color: rgba(16,16,16,0.75); }

/* ─── Case cards ─── */
.case-rail { display: grid; grid-template-columns: repeat(3, 1fr); border-bottom: 2px solid var(--ink); }
.case-card { border-right: 1px solid var(--ink-25); display: flex; flex-direction: column; background: var(--paper); }
.case-card:last-child { border-right: none; }
.case-card .img { height: 240px; overflow: hidden; border-bottom: 1px solid var(--ink-25); }
.case-card .img img { width: 100%; height: 100%; object-fit: cover; transition: transform .3s; }
.case-card:hover .img img { transform: scale(1.03); }
.case-card .body { padding: 32px; display: flex; flex-direction: column; gap: 18px; flex: 1; }
.case-card .tag { font: 500 11px var(--mono); letter-spacing: 0.12em; text-transform: uppercase; }
.case-card h3 { font: 800 24px/1.12 var(--display); text-transform: uppercase; margin: 0; }
.case-card .stats { display: flex; gap: 24px; margin-top: auto; padding-top: 18px; border-top: 1px solid var(--ink-25); }
.case-card .stats .n { font: 800 26px/1 var(--display); }
.case-card .stats .n em { font-style: normal; background: var(--acc); padding: 0 5px; }
.case-card .stats .l { font: 500 10px var(--mono); letter-spacing: 0.06em; text-transform: uppercase; margin-top: 8px; color: var(--ink-60); }

/* ─── Solutions grid ─── */
.solutions { display: grid; grid-template-columns: repeat(5, 1fr); border-bottom: 2px solid var(--ink); }
.solution {
  padding: 40px 32px 48px;
  border-right: 1px solid var(--ink-25);
  border-bottom: 1px solid var(--ink-25);
  display: flex; flex-direction: column; gap: 14px;
  transition: background .15s;
}
.solution:nth-child(5n) { border-right: none; }
.solution:nth-last-child(-n+5) { border-bottom: none; }
.solution:hover { background: var(--paper-2); }
.solution .no { font: 500 12px var(--mono); color: var(--ink-60); }
.solution h3 { font: 800 21px/1.1 var(--display); text-transform: uppercase; margin: 0; }
.solution p { font-size: 14.5px; line-height: 1.55; margin: 0; color: rgba(16,16,16,0.8); }

/* ─── Verticals index ─── */
.verticals { display: grid; grid-template-columns: repeat(3, 1fr); border-bottom: 2px solid var(--ink); }
.verticals a {
  padding: 30px 40px;
  border-right: 1px solid var(--ink-25);
  border-bottom: 1px solid var(--ink-25);
  font: 800 22px var(--display);
  text-transform: uppercase;
  display: flex; justify-content: space-between; align-items: center;
  transition: background .15s;
}
.verticals a:nth-child(3n) { border-right: none; }
.verticals a:nth-last-child(-n+3) { border-bottom: none; }
.verticals a:hover { background: var(--acc); }
.verticals a span:last-child { font: 400 22px var(--body); }

/* ─── Compare (social-first vs distribution-first) ─── */
.compare { display: grid; grid-template-columns: 1fr 1fr; border-bottom: 2px solid var(--ink); }
.compare .col { padding: 64px 48px; }
.compare .col.old { border-right: 1px solid var(--ink-25); }
.compare .col.new { background: var(--ink); color: var(--paper); }
.compare h3 { font: 800 30px/1.1 var(--display); text-transform: uppercase; margin: 0 0 12px; }
.compare .col.new h3 em { font-style: normal; color: var(--acc); }
.compare .flow { font: 500 13px var(--mono); letter-spacing: 0.04em; margin: 28px 0; padding: 20px 24px; border: 1px dashed var(--ink-25); line-height: 2; }
.compare .col.new .flow { border-color: rgba(244,241,232,0.3); }
.compare .flow b { background: var(--acc); color: var(--ink); padding: 2px 8px; font-weight: 500; }
.compare ul { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 14px; }
.compare li { display: flex; gap: 14px; font-size: 15.5px; line-height: 1.5; }
.compare li::before { content: "—"; flex-shrink: 0; }
.compare .col.new li::before { content: "+"; color: var(--acc); }
.compare .verdict { margin-top: 32px; font: 500 13px var(--mono); text-transform: uppercase; letter-spacing: 0.08em; padding-top: 20px; border-top: 1px solid var(--ink-25); }
.compare .col.new .verdict { border-color: rgba(244,241,232,0.3); color: var(--acc); }

/* ─── Stages (inside the engine) ─── */
.stages { display: grid; grid-template-columns: repeat(4, 1fr); border-bottom: 2px solid var(--ink); }
.stage { padding: 48px 36px 56px; border-right: 1px solid var(--ink-25); display: flex; flex-direction: column; gap: 18px; }
.stage:last-child { border-right: none; }
.stage .no { font: 800 52px/1 var(--display); color: transparent; -webkit-text-stroke: 2px var(--ink); }
.stage h3 { font: 800 24px/1.1 var(--display); text-transform: uppercase; margin: 0; }
.stage .meta { font: 500 11px var(--mono); letter-spacing: 0.1em; text-transform: uppercase; background: var(--acc); padding: 4px 10px; align-self: flex-start; }
.stage ul { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 8px; font: 500 13px var(--mono); color: rgba(16,16,16,0.75); }
.stage ul li::before { content: "· "; }

/* ─── Big stat band (black) ─── */
.statband { background: var(--ink); color: var(--paper); display: grid; grid-template-columns: repeat(4, 1fr); border-bottom: 2px solid var(--ink); }
.statband .cell { padding: 56px 40px; border-right: 1px solid rgba(244,241,232,0.15); }
.statband .cell:last-child { border-right: none; }
.statband .num { font: 800 58px/1 var(--display); color: var(--acc); }
.statband .lbl { font: 500 12px var(--mono); letter-spacing: 0.08em; text-transform: uppercase; margin-top: 14px; line-height: 1.5; color: rgba(244,241,232,0.75); }

/* ─── CTA section ─── */
.cta-sect { padding: 120px 48px; text-align: center; border-bottom: 2px solid var(--ink); }
.cta-sect h2 { margin: 0 auto 20px; max-width: 900px; }
.cta-sect p { max-width: 560px; margin: 0 auto 40px; font-size: 18px; }
.cta-sect .cta-set { display: flex; gap: 14px; justify-content: center; }

/* ─── Footer ─── */
.footer { background: var(--ink); color: var(--paper); padding: 72px 48px 0; }
.footer a:hover { color: var(--acc); }
.footer .top { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 48px; padding-bottom: 64px; }
.footer .brand img { height: 30px; margin-bottom: 20px; }
.footer .brand p { font: 500 13px var(--mono); line-height: 1.7; color: rgba(244,241,232,0.7); max-width: 300px; margin: 0 0 24px; }
.footer .col h4 { font: 500 12px var(--mono); letter-spacing: 0.14em; text-transform: uppercase; color: var(--acc); margin: 0 0 18px; }
.footer .col a { display: block; font-size: 14.5px; padding: 5px 0; color: rgba(244,241,232,0.85); }
.footer .legal {
  border-top: 1px solid rgba(244,241,232,0.2);
  padding: 20px 0 24px;
  display: flex; justify-content: space-between;
  font: 500 11.5px var(--mono); letter-spacing: 0.08em; text-transform: uppercase;
  color: rgba(244,241,232,0.6);
}
.footer .legal b { color: var(--acc); font-weight: 500; }

/* ─── Count-up ─── */
[data-count] { font-variant-numeric: tabular-nums; }

/* ─── Placeholder frame (for missing imagery) ─── */
.ph {
  background: repeating-linear-gradient(45deg, var(--paper-2), var(--paper-2) 10px, var(--paper) 10px, var(--paper) 20px);
  border: 1px solid var(--ink-25);
  display: flex; align-items: center; justify-content: center;
  font: 500 12px var(--mono); letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-60);
  text-align: center; padding: 16px;
}

/* ─── Responsive (light touch) ─── */
@media (max-width: 1100px) {
  .nav .links { display: none; }
  .counters, .statband, .stages, .solutions { grid-template-columns: repeat(2, 1fr); }
  .case-rail, .verticals { grid-template-columns: 1fr; }
  .compare { grid-template-columns: 1fr; }
  .sect-head { grid-template-columns: 1fr; }
  .footer .top { grid-template-columns: 1fr 1fr; }
}