How
PLAY3
Works
PLAY3 deploys PLAY3 Intelligence directly inside live games on Roblox, Fortnite, Discord and next-gen virtual worlds. It operates inside the game loop, reacting to real player behaviour, making decisions in real time, and getting smarter with every interaction.
One plugin. A full suite of capabilities. Pick what your game needs.
What Makes Them Different
They live in the
game loop
Not a sidebar. Not an external tool. They're inside the game, reacting to gameplay, making decisions based on what each player does.
They get smarter
over time
Every interaction improves the model. Week 2 outperforms Week 1. Month 2 outperforms Month 1. The longer agents are live, the better they perform.
Safety and controls
built in
Content guardrails, permissions, and real-time moderation. Designed for live environments with real players. Privacy-first.
For Studios
Proven Across
Live Games With
Real Players
These aren't lab numbers. They're from live deployments inside games with active player bases.
+68%
Average DAU Growth
More players showing up, more often
+1,950%
Peak Concurrent Player Growth
Spikes that actually sustain
+15%
Day 1 Retention Lift
New players coming back instead of bouncing
~20%
Lift in Average Spend Per Paying User
Players spending more because offers hit at the right moment
+28%
Player Stickiness
Sessions getting longer, engagement getting deeper
Your Game.
Our Agents.
Better Numbers
If you run a Roblox game, PLAY3 gives you a full suite of PLAY3 Intelligence that improve your game based on what you’re looking for. One integration. Less than a day. We handle everything else.
How It Works
Easy, Engaging, and Extensible.
Easy
Integrate in minutes. Our self-serve platform and clear documentation mean you can have a live AI agent in your game today, no PhD required.
Engaging
Our PLAY3 Intelligence remember players, remember purchases, and guide them through your world, turning passive players into an active community.
Extensible
Start with our free tier and scale as you grow. Our usage-based pricing means we only succeed when you do.
For Brands
The Experience
That Generates
the Intelligence
PLAY3 puts your brand inside live games not as an ad, but as something players genuinely engage with. They try products on, ask questions, share opinions, and interact with your brand because the experience is built into the game itself.
Real conversations, not impressions
Runs inside existing games with millions of daily players. No custom build required
36% of engaged players in our latest deployment were in markets with physical retail presence
Community built during the campaign becomes a permanent, reachable audience for future drops
The Proof
What We Learned for a Global Brand Apparel Company
In 5 days inside a live Roblox game, PLAY3 captured what would take months of traditional research.
21.5%
of engaged players had never interacted with DIESEL before, measurable awareness lift
32,100-member brand community built from scratch in 18 days
160+
Countries Reached
678,724
brand conversations
68%
Daily active users lift
Qualitative purchase intent captured, players stated they'd seek out DIESEL in physical stores
96,879
individual player profiles with style preferences and brand affinity data
This wasn't a media buy. It was a live intelligence operation as a brand experience.
Let’s Talk
Produced by TheFunPass Technologies Ltd